With the launch of their new campaign “Monistat That,” Monistat needed a relatable, authentic visual system that felt approachable to their users. From personalized bathrooms that shine with character to bold typography, this visual system embraced the campaign’s vibrant tone.
2023
DISCIPLINE
CAMPAIGN DESIGN
ROLE
LEAD DESIGNER
DESIGN OVERSIGHT / MICHELE MORALES
CREATIVE DIRECTION / MEGAN VANDAGENS
COPYWRITING / EMILIE JOHNSON