FCB Chicago hosts an annual awards event, hosting 700+ people, to celebrate FCB’s growth and talent. With 2023 marking FCB’s 150th, the theme was “New Legacy.” In response, the branding used classic, elegant typography while incorporating dynamic, modern shapes to represent honoring tradition while embracing innovation. It's a visual metaphor that captures both the weight of 150 years of history and the energy of continued evolution.
2023
DISCIPLINE
BRANDING
EXPERIENTIAL DESIGN
CREATIVE DIRECTION
ROLE
LEAD DESIGNER
DESIGN OVERSIGHT / MICHELE MORALES & MEGAN MUSGRAVE
MOTION / BRIAN STECKEL & 456 STUDIOS
COPYWRITING / RYAN ISRAEL
PRODUCTION / PAOLA TORREBLANCA